Pro Digital Marketing (Offline Batches)

Course Content

Introduction to Digital Marketing
- What is Digital Marketing?
- Areas of Digital Marketing
- Do & Don’ts of Digital Marketing
- Trends in Digital Marketing
- Demand for Digital Marketers
Introduction to AI Tools and Documentation Tools
- Recap of Previous Class
- MS Word / MS Excel / Presentations
- ChatGPT
- DALL·E
- Midjourney
- Sora
- Z.ai
- Grok AI
Introduction to Facebook Environment
- Facebook Business Page
- Switch to Meta Business Manager
- Basic Facebook Ads
- Facebook Meta Environment
Facebook Page
- Types of Facebook Pages
- Facebook Page Optimization
- Basic Ad Types
- How Ads Work
Facebook Business Manager
- Business Suite
- Adding an Instagram Business Page
- Creating a Business Manager
- Adding Users & Payment Methods
Facebook Ads
- Creating Basic Ads
- Ad Funnel
- Ads Manager
- Ad Account Setup
Facebook Ads
- Facebook Campaigns
- Make Fb Campaigns
- Budget Optimization
Facebook Ads Audience
- Saved Audience
- Custom Audience
- Lookalike Audience
Facebook Ads Copy
- Writing Facebook Ads
- Creating Ad Copy
- Creating CTA (Call-to-Action)
- Bidding Strategies
Types of Facebook Ads
- Engagement Ads
- Message Ads
- Messenger Chatbots (Ultimate Guide)
- Lead Generation Ads
- Instagram Ads on Facebook
- Facebook Video Ads + Video Views Ads
Website
- Create a Demo Website
Facebook Pixel
- Facebook Pixel / Datasets
- Basic Pixel Connection
- Manual Event Setup
Web Conversion API
- Google Tag Manager (Variable, Trigger, Tag)
Server-Side Tracking Setup
- Step.io / Google Cloud
- Pixel Your Site
- Create Server-Side Account
- Setup All Events
Facebook Shop
- Create Your Facebook Shop
- Set Up Instagram Shopping
Facebook Campaign Planning
- Budgets, Bidding & Scheduling for Facebook Ads
- Advanced Facebook Ad Targeting
- Case Study Example
- How to Give an Employee Access to a Facebook Business Manager Account
Instagram Marketing
- Instagram Account Create
- Business Account Setup
Instagram Marketing
- Instagram Content Creation
- Post content ideas
- Instagram Hashtags
Pinterest Marketing
- Why Market Your Business on Pinterest?
- Pinterest Account Setup
- Pinterest Accounts to Follow
- Pinterest Account Optimisation
- Pinterest Ads Account Create
- Setup ads
X/Twitter Marketing
- Twitter Profile Setup
- Twitter Accounts to Follow
- Twitter Features
- Twitter Profile Optimisation
- What to Post?
X/Twitter Marketing
- Twitter Ads Account Creation
- Setup ads All Objective
LinkedIn Marketing
- Linkedin Account Create & Setup
- Linkedin Professional Posting
- Linkedin page setup
- Linkedin Ads Account and Setup ads
YouTube Marketing
- Create a Brand YouTube Channel
- YouTube Marketing Overview
- YouTube Marketing Strategy
- Use SEO Tools( Tubbuddy / VidIQ)
- YouTube Video SEO
Search Engine Optimization Fundamentals
- What is seo ?
- How does SEO work ?
- Google Algorithm update?
- Types of SEO?
- On-page SEO
- Off-page SEO
- Technical SEO
- Wordpress Plugin
- Optimize Your Homepage
Search Engine Optimization
- Types of Keyword
- Do Keyword Research Steps & Strategy
- Brainstorm Keyword Ideas
- Narrow Down Your Keyword List
- Keyword Research with Ahrefs
- Keyword Research with SEMrush
- Keyword Research with Paid Tool
Search Engine Optimization
- Websites and Top of the Search Results
- Linkbuilding
- Blog Commenting
- Forum Posting
- Directory Submission
- Profile backlink
- Guest Posting
- Article Submission
Understanding Local SEO
- Understanding Local SEO lesson
- Local SEO Ranking Factors -lesson
- Setup Google My Business - lesson
- Optimize google my business profile lesson
- NAP Citations lesson
- Setup Google My Business
Introduction to Google Ads
- Overview of Google Ads
Types of Google Ads Campaigns
- (Search, Display, Shopping, Video Views , App)
Google Ads
- Understanding Google Ads Account Structure (Account, Campaigns, Ad Groups, Ads, Keywords)
Keyword Research & Campaign Planning
- Keyword Research Strategies & Tools
- Audience Targeting & Segmentation
- Creating an Effective Campaign Plan
Setting Up and Launching Google Ads Campaigns
- Setting Up Campaign Goals & Budgets
- Writing Effective Ad Copy & Extensions
- Conversion Tracking & Setup
Optimization & Performance Management
- Understanding Quality Score & Ad Rank
- Bidding Strategies (Manual, Automated, Smart Bidding)
- Campaign Optimization Techniques
Introduction to Google Analytics
- Google Analytics Fundamentals
- Setting Up Google Analytics and Linking with Google Ads
- Understanding Key Metrics & Dimensions
Advanced Analytics & Conversion Analysis
- Goals & Event Tracking in Analytics
- Audience & Behavior Analysis
- Analyzing Campaign ROI with Analytics Reports
Reporting & Scaling
- Creating Custom Reports & Dashboards
- Data-Driven Decision Making
- Scaling Campaigns for Growth
Final Project & Assessment
- Project Work: Building & Presenting a Full Campaign Strategy
- Final Q&A and Feedback
- Certification Test/Assessment
Introduction to Content & Email Marketing
- What is Content Marketing? Importance & Benefits
- What is Email Marketing? Why it still matters.
- How Content & Email Marketing Work Together
Content Strategy & Planning
- Identifying Your Audience & Building Persona
- Content Calendar Planning
- Choosing Content Types (Blogs, Videos, Infographics, etc.)
Content Creation & Optimization
- Writing Compelling Blog Posts & Articles
- Visual Content Creation (Graphics & Videos)
- SEO Optimization for Content
Introduction to Email Marketing Platforms
- Overview of Popular Email Marketing Tools (Mailchimp, ConvertKit, etc.)
- Overview of Popular Email Marketing Tools (Mailchimp, ConvertKit, etc.)
- Creating and Managing Email Lists
Email Content Strategy
- Types of Emails (Newsletters, Promotions, Transactional, etc.)
- Writing Effective Subject Lines & Copywriting Tips
- Designing Engaging Email Templates
Automation & Personalization
- Setting Up Automated Email Sequences (Drip Campaigns)
- Using Segmentation & Personalization
- A/B Testing and Improving Email Performance
klaviyo
- Klaviyo
- Klaviyo Setup
- Klaviyo Project
Freelancing Masterclass
- What is Freelancing? Pros & Cons
- Freelancing Platforms Overview (Upwork, Fiverr, Freelancer, etc.)
- Choosing Your Service Niche & Skills
Building Your Personal Brand
- Crafting Your Freelancer Profile & Bio
- Creating a Personal Website/Portfolio
- Developing a Strong Online Presence (LinkedIn, Social Media)
Proposal Writing & Client Communication
- Writing Winning Proposals & Cover Letters
- Effective Client Communication & Negotiation
- Handling Objections & Building Trust
Upwork
- Profile setup
- Upwork Bidding
Fiverr
- Profile setup
- Make a gig
- Gig Optimization
Freelancer/PeoplePerHour
- Setup profile
- Clients Hunting
Digital Entrepreneurship and online Business
- Foundations of Digital Entrepreneurship
- Online Business Models
- Building Digital Presence
- Tools & Technology for Online Business
- E-commerce & Marketplace Selling
- Legal, Tax & Compliance
- Case Studies & Success Stories
Soft Skills ( Bonus Topic )
- Special Mentor ( MD Mahenur Alam Ron)

MD Sagor Miah

Sirajul Salakin Nowshad

Course Overview

Course Content

What is Digital Marketing?

Areas of Digital Marketing

Do & Don’ts of Digital Marketing

Trends in Digital Marketing

Demand for Digital Marketers

Recap of Previous Class

MS Word / MS Excel / Presentations

ChatGPT

DALL·E

Midjourney

Sora

Z.ai

Grok AI

Facebook Business Page

Switch to Meta Business Manager

Basic Facebook Ads

Facebook Meta Environment

Types of Facebook Pages

Facebook Page Optimization

Basic Ad Types

How Ads Work

Business Suite

Adding an Instagram Business Page

Creating a Business Manager

Adding Users & Payment Methods

Creating Basic Ads

Ad Funnel

Ads Manager

Ad Account Setup

Facebook Campaigns

Make Fb Campaigns

Budget Optimization

Saved Audience

Custom Audience

Lookalike Audience

Writing Facebook Ads

Creating Ad Copy

Creating CTA (Call-to-Action)

Bidding Strategies

Engagement Ads

Message Ads

Messenger Chatbots (Ultimate Guide)

Lead Generation Ads

Instagram Ads on Facebook

Facebook Video Ads + Video Views Ads

Create a Demo Website

Facebook Pixel / Datasets

Basic Pixel Connection

Manual Event Setup

Google Tag Manager (Variable, Trigger, Tag)

Step.io / Google Cloud

Pixel Your Site

Create Server-Side Account

Setup All Events

Create Your Facebook Shop

Set Up Instagram Shopping

Budgets, Bidding & Scheduling for Facebook Ads

Advanced Facebook Ad Targeting

Case Study Example

How to Give an Employee Access to a Facebook Business Manager Account

Instagram Account Create

Business Account Setup

Instagram Content Creation

Post content ideas

Instagram Hashtags

Why Market Your Business on Pinterest?

Pinterest Account Setup

Pinterest Accounts to Follow

Pinterest Account Optimisation

Pinterest Ads Account Create

Setup ads

Twitter Profile Setup

Twitter Accounts to Follow

Twitter Features

Twitter Profile Optimisation